Hi folks! The fundraiser banner is compelling, and I hope it's successful in exceeding your fundraising goal (whatever that is). One gripe I have: the link is only four characters long, and buried in other text:
....Miraheze would exceed its budget requirements. Click here to learn more!
What's worse, it commits a sin identified by the infamous Aaron Swartz over two decades ago; that is, it uses the "click here" link. See Swartz's very brief essay on the topic ("Don't use "click here" as link text") for further guidance.
My recommendation: change the text I quoted above to the following:
....Miraheze would exceed its budget requirements. Visit the Miraheze 2022 fundraising page to learn more!
Y'all could A/B test my theory if you're set up for it. If nothing else, you could try avoiding "here" in links for a while and see if you anecdotally observe a change. FWIW, I looked up the messages that would need changing, and the English-language versions appear to be at the following locations:
- https://meta.miraheze.org/wiki/CNBanner:Fundraiser2022-message-1/en
- https://meta.miraheze.org/wiki/CNBanner:Fundraiser2022-message-2/en
With my proposed version of the text, you don't need to make a change to ..-message-3 (the text: "to learn more!")
Like I said, I hope the fundraising goes well. Good luck!